There was a time when live tweeting an event was the standard in social media, and it wasn’t that long ago. It was part of the social media skill set. Tweet updates from the thing you’re covering.
But the reality is live tweeting in its standard, play-by-play form is redundant and of no service to your followers.
I had the thought — again — as I watched the NHL Draft with Twitter open in front of me. My hope was to see what people were saying about the draft picks (and trades), including the many snarky jokes many of us fans make. But the reality was my Twitter stream was filled with play-by-play. What happened on TV was perfectly described on my Twitter feed.
The reality of today’s live tweeting is that for major things everyone is tweeting the same thing. That’s not a service to our audiences when their streams are filled with the same thing over and over or it’s something they can plainly see on television. I know very often I hold back on tweeting something because I know others will say the same thing. I want to offer something different and unique.
We need to rethink how to retweet. What should we be offering our followers in today’s Twitter world? What do our followers want from us? What should our guidelines be today? When is it OK to do play-by-play live tweeting (because there are times I think it’s still OK)?
I’d like to hear feedback from people in the comments of via Twitter on what we should be doing to reshape live tweeting. I hope to use those comments in trying to build some guidelines.