The “debate” that has my social media streams aflutter the last two days is an article that pronounced social media editors dead. Funny because I didn’t read my obit.
There are lots of people who have written about the subject that sum up how I feel about the subject than I ever could say:
You should read all three because each has a unique perspective on the matter, though I more identify with Mandy’s article because my career has been more focused on local coverage. In fact, Mandy’s job description details a lot of what I do in my current role.
But that’s the thing — Every social media role in every organization is different. Expectations are different at every news organization, and, in fact, my role has evolved in just two years at NJ.com for a lot of different reasons.
And this is where my “I hate labels” argument comes into play, like it does when people start yelling about blogger versus journalist.
It’s easy to box people into a certain ideal just because of the label we put on them. Does a social media editor spend their days tweeting snarky jokes and yelling about Facebook privacy setting? No, it’s more complex than that and it’s different at every organization. Just like the role of “community manager” can be different at every organization. The goal of “engagement” varies too.And when you start throwing around labels and pigeon-holing people, that’s when people will start declaring something is dead. But the reality is far from declaring something is dead.Roles evolve and change as the market and technology and the world changes. In two years, my role in social media in this job has changed. My role as a reporter when I graduated from college was drastically different than what it was 10 years later.That doesn’t mean reporting or the role of reporter is dead. It just changed. It evolved.And that’s what the best people do in this industry — they evolve. Because if you don’t evolve, you will perish.