To say my Twitter feed is eclectic is an understatement. Oh, who am I kidding? I call it downright crazy.
I tweet about the journalism industry quite a bit. I also tweet news links (retweeting items too) that I find interesting and also links from NJ.com I enjoyed reading as part of work. And that doesn’t cover all the other things I’m interested in. I tweet quite a bit about the New York Rangers, New York Mets and New York Giants because I’m an avid sports fan. Yes, I tweet during games. I tweet about music, books I’m reading, stupid things that happen to me and post photos. I’m talkative and I respond to people quite a bit.
Needless to say my audience is about as crazy diverse as my tweets. I have industry people following me. I have fellow social media producers and editors following me. Then there are the sports fans, writers, music fans. And, of course, there are those who just like my craziness.
This is always on my mind because I want there to be something for everyone. I want the industry people to not get bored with my baseball ranting. I don’t want the New Jersey people to get sick of journalism news. I don’t want the baseball people to get sick of reading New Jersey news. And on and on and on.
But I’ve also learned the best strategy here is to just be myself. That’s why people follow me. So I share what links I find interesting. I talk to people. I give my thoughts on whatever is of interest of the moment, whether it’s some industry-related item or it’s because the Mets, yet again, frustrated me (though as I write this they’re leading the Marlins).
This is how I approach my advice of “be yourself on social media.” Though I am conscious of my followers at the same time. I don’t want to chase them away and want to continue them to be entertained. And my following continues to grow.
How do you balance the needs of your audience while still being yourself on social media? Love to hear about it in the comments.