A couple things that crossed my computer today that I thought were interesting.
CNN has made a double digit profit growth for the fifth straight year in a row, and they’re taking that money and investing it back into the news coverage. Some of the things they’ve invested in may be absurd (hologram interviews, for example), but they’re putting the money back into their programming.
And they’re seeing the results. On election night, they were the leaders in ratings among the cable news networks. Only ABC had better ratings for the prime viewing time of the election results.
Imagine that. A news organization invests its money in its newsroom rather than cutting back and it benefits in both profits and ratings. Sounds like proof of a study that was completed in 2007 (which I blogged about back then).
The time has probably passed for many news organizations, especially print, to invest money in their newsrooms. They may not see the results in time to save themselves.
It’s a bizarre story of going from reporter and photographer to mailroom clerk.
I don’t understand some of the things that go on at the Ledger. I’m glad they met the conditions the newspaper needed to stay in business, but what’s the cost going to be in the long-run?
I’m not just talking about people’s reassignments, but also how will losing so many people (over 150 people will leave by the end of the year) affect the actual coverage? Will they be able to continue to dig deep into corruption?