I was doing research recently for an article that brought me to a local news website (in a major newspaper chain’s network). My computer slowed down to the point where I wanted to throw it out the window. When I closed the tab with the article, all the problems stopped.
I wish I could say this was an unusual experience, but it’s not. I’ve run into the problem for years, especially while working at Storyful, and have complained on Twitter as a result for just as long.
Local news was always one of my main sources to help verify social media content (it should be your rule too). But it often took a long time for these sites’ homepages to even load. The stories were slow loading as they were loaded down with video (always set to autoplay too), advertisements, and other elements that just stood in the way of me getting to the information I needed.
It seems the ad network elements on the sites were the slowest ones to load, but that wasn’t always the case. The page had to pull more than one ad from at least one server, sometimes more if multiple ad networks are represented on the page.
The videos took forever to load, but then they’d hang up the page as you’d attempt to stop them. I’d have videos start playing again after a few moments even if I hit stop. Sometimes I couldn’t stop them at all. I’d opt to just mute the page, but the video boxes on many of these pages now follow as you scroll, getting in my way.
And I have to wonder if I am this frustrated by using the website, what about the local audience the company wants to use its site more? I have local sites I avoid because they’re too tedious to use.
I know a lot of these items are in an effort to increase revenue for local newsrooms, which are struggling to make ends meet. I want these companies to pay their bills and staff and keep covering the news, so I support them trying to find new revenue streams. But are they standing in their own way in their efforts to increase revenue with a website that isn’t friendly to the user?
Not to mention many of these websites are part of a corporate network, which means the local newsrooms have little to no control over many aspects of the sites that cause the most problems. It’s likely frustrating the staff as much as it’s frustrating the user, an experience I’ve had myself.
At a previous job, we all had problems with our own website and fielded complaints from users. We’d send tickets to the corporate developers complaining about the issues, which included pages completely crashing. Our tickets would be prioritized based on urgency of need, so we sometimes over-embellished the issue to get a quicker answer. And often, we would be told there was no problem, which would make us want to bang our heads into the desk.
Obviously the answer comes down to revenue and how newsrooms can make money off their websites. If I had a good answer to how local newsrooms can generate more money, I’d be a rich lady. It’s a tough nut to crack, and a lot of people don’t want to go the pay wall route, especially if their competitors don’t have one.
But I also think examining the functionality of the website and how easy it is to use will make a big difference, even in generating ad revenue. If people spend more time on the site, that’s more revenue for a lot of newsrooms.